Work

Multisensory Consumer-Packaging Interaction (CPI): The Role of New Technologies

Year: 2018

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-319-94977-2_13

Authors: Olivia Petit, Carlos Velasco, Charles Spence

Institutions: Kedge Business School, BI Norwegian Business School, University of Oxford

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2902955488

FWCI: 9.912

Cites: 102

Cited by: 19

Related to: 10