Work

Packaging Colour and Its Multiple Roles

Year: 2018

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-319-94977-2_2

Authors: Charles Spence, Carlos Velasco

Institutions: University of Oxford, BI Norwegian Business School

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2902977754

FWCI: 7.434

Cites: 84

Cited by: 25

Related to: 10