Work

Are large portions always bad? Using the Delboeuf illusion on food packaging to nudge consumer behavior

Year: 2018

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-018-9473-6

Authors: Olivia Petit, Carlos Velasco, Charles Spence

Institutions: Kedge Business School, BI Norwegian Business School, University of Oxford

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2903017491

FWCI: 7.616

Cites: 32

Cited by: 60

Related to: 10