Work

Implementation of Clustering Technique Based RFM Analysis for Customer Behaviour in Online Transactions

Year: 2018

Type: conference-paper

Source: International Conference on Trends in Electronics and Informatics (ICOEI)

DOI: 10.1109/icoei.2018.8553873

Authors: Ananthi Sheshasaayee, L. Logeshwari

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2903068223

FWCI: 6.637

Cites: 8

Cited by: 14

Related to: 10