Work

The Role of Typeface in Packaging Design

Year: 2018

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-319-94977-2_4

Authors: Carlos Velasco, Charles Spence

Institutions: BI Norwegian Business School, University of Oxford

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2903261959

FWCI: 14.08

Cites: 92

Cited by: 33

Related to: 10