Work

The Multisensory Analysis of Product Packaging Framework

Year: 2018

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-319-94977-2_8

Authors: Carlos Velasco, Charles Spence

Institutions: BI Norwegian Business School, University of Oxford

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2903389818

FWCI: 6.252

Cites: 117

Cited by: 19

Related to: 10