Work

Online relationship marketing

Year: 2018

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-018-0621-6

Authors: Lena Steinhoff, Denni Arli, Scott Weaven, Irina V. Kozlenkova

Institutions: University of Rostock, Griffith University, University of Virginia

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2903579812

FWCI: 69.42

Cites: 131

Cited by: 398

Related to: 10