Work

Television Branding as Promotion

Year: 2000

Type: book-chapter

Source: Routledge eBooks

DOI: 10.4324/9781410606068-13

Author: Robert V. Bellamy, Jr., and Paul J. Traudt

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2903744627

FWCI: 2.744

Cites: 1

Cited by: 25

Related to: 10