Work

Consumer Inference: Determinants, Consequences, and Implications for Advertising

Year: 2013

Type: article

DOI: 10.4324/9780203772195-13

Author: Andrew A. Mitchell

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2904039419

FWCI: 1.981

Cites:

Cited by: 20

Related to: 10