Work

A model of consumer-based brand equity (CBBE) for global fashion brands.

Year: 2017

Type: article

Authors: Yüksel Ekinci, Sebastián Molinillo-Jiménez, Arnold Japutra

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2904160337

FWCI: 0.397

Cites: 10

Cited by: 1

Related to: 10