Effects of game‐product congruity on in‐app interstitial advertising and the moderation of media‐context factors
Year: 2018
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.21174
Authors: Shaojung Sharon Wang, Hsuan‐Yi Chou
Institution: National Sun Yat-sen University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2904470486