Work

Data mining approach to professional education market segmentation: a case study

Year: 2018

Type: article

Source: Journal of Marketing for HIGHER EDUCATION

DOI: 10.1080/08841241.2018.1545724

Authors: Mehraneh Davari, Payam Noursalehi, Abbas Keramati

Institutions: Amirkabir University of Technology, Miami University, University of Tehran

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2904777094

FWCI: 2.683

Cites: 40

Cited by: 17

Related to: 10