Work

Investigating the roles of hotel brand relationship norms in generating relationship satisfaction and commitment

Year: 2018

Type: article

Source: International Journal of Contemporary Hospitality Management

DOI: 10.1108/ijchm-07-2017-0394

Authors: Sreejesh S., Juhi Gahlot Sarkar, Abhigyan Sarkar, Anusree M.R.

Institutions: Cochin University of Science and Technology, Institute of Management Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2904794482

FWCI: 1.758

Cites: 84

Cited by: 12

Related to: 10