Work

User engagement for mobile payment service providers – introducing the social media engagement model

Year: 2018

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2018.12.002

Authors: Purva Grover, Arpan Kumar Kar

Institution: Indian Institute of Technology Delhi

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: Science for Equity, Empowerment and Development Division

Award: G3606809640

OpenAlex ID: W2904810158

FWCI: 23.33

Cites: 122

Cited by: 141

Related to: 10