Work

Exploring personality, identity and self-concept among young consumers

Year: 2017

Type: book-chapter

Source: Routledge eBooks

DOI: 10.4324/9781315213590-5

Author: Abdullah Promise Opute

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2904867679

FWCI: 2.838

Cites: 2

Cited by: 15

Related to: 10