Feedback effect of brand extension in cable networks established by parent newspaper brands: applying expectation disconfirmation theory
Year: 2017
Type: article
Source: Journal of Media Economics
Authors: Sang Ki Baek, Sang-Hyun Nam, Byeng-Hee Chang
Institution: Sungkyunkwan University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2905999916