Work

Adverse Effects When Partnering for Corporate Social Responsibility in the Context of FIFA World Cup Sponsorship

Year: 2018

Type: article

Source: Journal of Global Sport Management

DOI: 10.1080/24704067.2018.1537680

Authors: Wojciech Kulczycki, Benjamin Pfister, Joerg Koenigstorfer

Institution: Technical University of Munich

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2906338302

FWCI: 0.894

Cites: 56

Cited by: 10

Related to: 10