Work

Is transparency a good thing? How online price transparency and variability can benefit firms and influence consumer decision making

Year: 2018

Type: article

Source: Business Horizons

DOI: 10.1016/j.bushor.2018.11.006

Authors: Richard C. Hanna, Katherine N. Lemon, Gerald E. Smith

Institutions: Babson College, Boston College

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2906515065

FWCI: 6.708

Cites: 19

Cited by: 59

Related to: 10