Work

Fashion consumers’ channel-hopping profiles by psychographics and demographics

Year: 2019

Type: article

Study design: Observational Study

Source: International Journal of Market Research

DOI: 10.1177/1470785318821854

Authors: Stacy H Lee, Sojin Jung

Institutions: Hong Kong Polytechnic University, Kyung Hee University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2906695694

FWCI: 2.625

Cites: 36

Cited by: 18

Related to: 10