Work

Marketing investments and firm performance in manufacturing sector: a panel threshold model for China

Year: 2019

Type: article

Source: Journal of the Asia Pacific Economy

DOI: 10.1080/13547860.2018.1554617

Authors: Dinesh Jaisinghani, Kakali Kanjilal

Institutions: Fortune Institute of International Business, International Management Institute

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2907538971

FWCI: 2.297

Cites: 29

Cited by: 11

Related to: 10