Work

The Influence of Brand Experience on Switching Costs - Focus on Golf Equipment Industry

Year: 2015

Type: dissertation

Study design: Observational Study

Source: Seoul National University Open Repository (Seoul National University)

Author: 정미령

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2907907806

Cites: 96

Cited by:

Related to: 10