Work

Let me entertain you – Increasing overall store satisfaction through digital signage in retail waiting areas

Year: 2019

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2018.12.008

Authors: Marion Garaus, Udo Wagner

Institutions: MODUL University Vienna, University of Vienna

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2908030869

FWCI: 9.843

Cites: 60

Cited by: 55

Related to: 10