Work

The Impact of Cause-Related Marketing on Millennials’ Product Attitudes and Purchase Intentions

Year: 2019

Type: article

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2018.1536625

Authors: Jacqueline K. Eastman, K. Bryant Smalley, Jacob C. Warren

Institutions: Georgia Southern University, Mercer University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2908250628

FWCI: 6.234

Cites: 72

Cited by: 37

Related to: 10