Work

A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned

Year: 1998

Type: article

Source: Journal of Public Policy & Marketing

DOI: 10.1177/074391569801700207

Authors: Deborah J. Webb, Lois A. Mohr

Institutions: Oglethorpe University, Georgia State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2908714538

FWCI: 11.99

Cites: 20

Cited by: 885

Related to: 10