Work

Disclaimer Footnotes in Ads: Discrepancies between Purpose and Performance

Year: 1988

Type: article

Source: Journal of Public Policy & Marketing

DOI: 10.1177/074391568800700110

Authors: Ellen R. Foxman, Darrel D. Muehling, Patrick A. Moore

Institution: Washington State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2908791978

FWCI:

Cites: 22

Cited by: 45

Related to: 10