Work

Comparative Price Advertising: Informative or Deceptive?

Year: 1992

Type: article

Source: Journal of Public Policy & Marketing

DOI: 10.1177/074391569201100106

Authors: Dhruv Grewal, Larry D. Compeau

Institutions: University of Miami, Clarkson University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2909220725

FWCI: 5.645

Cites: 60

Cited by: 67

Related to: 10