Work

Beyond reach: an extended model of global brand effects

Year: 2019

Type: article

Study design: Observational Study

Source: International Marketing Review

DOI: 10.1108/imr-01-2018-0032

Author: Timo Mandler

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2909237197

FWCI: 6.562

Cites: 89

Cited by: 38

Related to: 10