Work

Social Media and Social Identity in the Millennial Generation

Year: 2019

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-5225-7344-9.ch003

Authors: Guida Helal, Wilson Ozuem

Institutions: American University of Beirut, University of Cumbria

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2909408055

FWCI:

Cites: 266

Cited by: 5

Related to: 10