Work

Effective customer journey design: consumers’ conception, measurement, and consequences

Year: 2019

Type: article

Study design: Observational Study

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-018-00625-7

Authors: Christina Kuehnl, Danijel Jozic, Christian Homburg

Institutions: Reutlingen University, University of Mannheim, University of Manchester

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2909440307

FWCI: 45.26

Cites: 80

Cited by: 322

Related to: 10