Work

A Technology Whose Time Has Come or the Same Old Litter on a Stick? An Analysis of Changeable Message Billboards

Year: 1997

Type: article

Source: Journal of Public Policy & Marketing

DOI: 10.1177/074391569701600122

Author: Charles R. Taylor

Institution: Villanova University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2909601580

FWCI: 1.566

Cites: 17

Cited by: 14

Related to: 10