Work

Animated Host-Selling Advertisements: Their Impact on Young Children's Recognition, Attitudes, and Behavior

Year: 1986

Type: article

Source: Journal of Public Policy & Marketing

DOI: 10.1177/074391568600500112

Authors: Mariea Grubbs Hoy, Clifford E. Young, John C. Mowen

Institution: Oklahoma State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2909604362

FWCI: 1.797

Cites: 20

Cited by: 31

Related to: 10