Work

Social Identification, Brand Image and Customer Satisfaction as Determinants of Brand Love

Year: 2019

Type: book-chapter

Study design: Observational Study

Source: Advances in Science, Technology & Innovation/Advances in science, technology & innovation

DOI: 10.1007/978-3-030-01662-3_28

Author: Abdullah Al-Haddad

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2909783000

FWCI: 9.483

Cites: 33

Cited by: 41

Related to: 10