Work

Examining Ethnocentrism in an Age of Hybrid Consumers and Hybrid Brands: An Empirical Analysis

Year: 2019

Type: article

Study design: Observational Study

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961530.2018.1564107

Authors: Tilottama G. Chowdhury, Mohammad Elahee, Blaine Branchik, Camelia Micu

Institutions: Quinnipiac University, Fairfield University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2909867065

FWCI: 2.625

Cites: 50

Cited by: 9

Related to: 10