Work

The 70% Majority: Enduring Consumer Beliefs about Advertising

Year: 1994

Type: article

Source: Journal of Public Policy & Marketing

DOI: 10.1177/074391569401300204

Authors: John E. Calfee, Debra Jones Ringold

Institutions: American Enterprise Institute, Willamette University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2909914745

FWCI: 2.842

Cites: 39

Cited by: 223

Related to: 10