Work

What motivates users to hashtag on social media?

Year: 2019

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.21191

Authors: Philipp A. Rauschnabel, Pavica Sheldon, Erna Herzfeldt

Institutions: Universität der Bundeswehr München, University of Alabama in Huntsville

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funders: University of Michigan, Hochschule Darmstadt, University of Michigan-Dearborn

OpenAlex ID: W2909928817

FWCI: 36.76

Cites: 62

Cited by: 138

Related to: 10