Work

Characteristics of TV Commercials Perceived as Informative

Year: 1982

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1982.12468125

Authors: David A. Aaker, Donald Norris

Institution: University of California, Berkeley

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2909933925

FWCI: 5.535

Cites: 9

Cited by: 179

Related to: 10