Work

Triggering effects of mobile video marketing in nature tourism: Media richness perspective

Year: 2019

Type: article

Source: Information Processing & Management

DOI: 10.1016/j.ipm.2019.01.003

Authors: Ari Alamäki, Juho Pesonen, Amir Dirin

Institutions: Haaga-Helia University of Applied Sciences, University of Eastern Finland

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2909972866

FWCI: 21.65

Cites: 78

Cited by: 108

Related to: 10