Work

Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers?

Year: 2019

Type: article

Study design: Observational Study

Source: Journal of Global Scholars of Marketing Science

DOI: 10.1080/21639159.2018.1551728

Authors: Kei Aoki, Efua Obeng, Aberdeen Leila Borders, Deborah H. Lester

Institutions: Osaka Jogakuin University, Howard University, Kennesaw State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Japan Society for the Promotion of Science

Award: How to increase social welfare derived through co-creation activities

OpenAlex ID: W2910028283

FWCI: 5.578

Cites: 10

Cited by: 27

Related to: 10