Work

Attracting New Clients

Year: 2000

Type: article

Study design: Observational Study

Source: Journal of Promotion Management

DOI: 10.1300/j057v05n02_07

Authors: Kim Shyan Fam, David S. Waller

Institutions: University of Otago, University of Newcastle Australia

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2910049837

FWCI: 0.919

Cites: 10

Cited by: 9

Related to: 10