Work

IMC in digitally-empowering contexts: the emerging role of negotiated brands

Year: 2019

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2018.1535221

Authors: Agostino Vollero, Don E. Schultz, Alfonso Siano

Institutions: University of Salerno, Northwestern University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2910076534

FWCI: 6.89

Cites: 89

Cited by: 34

Related to: 10