Work

Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers’ Behavioral Intentions toward the Advertised Brands

Year: 2019

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1016/j.intmar.2018.09.001

Authors: Marco Visentin, Gabriele Pizzi, Marco Pichierri

Institution: University of Bologna

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2910225532

FWCI: 55.38

Cites: 78

Cited by: 275

Related to: 10