Work

Mothers’ Attitudes toward 900-Number Advertising Directed at Children

Year: 1995

Type: article

Study design: Observational Study

Source: Journal of Public Policy & Marketing

DOI: 10.1177/074391569501400110

Authors: Russell N. Laczniak, Darrel D. Muehling, Les Carlson

Institutions: Iowa State University, Washington State University, Clemson University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2910247276

FWCI: 4.061

Cites: 19

Cited by: 31

Related to: 10