Work

Day-after Recall of Listerine Corrective Commercials

Year: 1983

Type: article

Source: Journal of Public Policy & Marketing

DOI: 10.1177/074391568300200103

Authors: Michael B. Mazis, Dennis L. Mcneill, Kenneth L. Bernhardt

Institutions: American University, University of Denver, Georgia State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2910832695

FWCI: 4.406

Cites: 6

Cited by: 27

Related to: 10