Work

A Field Study of Corrective Advertising Effectiveness

Year: 1986

Type: article

Source: Journal of Public Policy & Marketing

DOI: 10.1177/074391568600500110

Authors: Kenneth L. Bernhardt, Thomas C. Kinnear, Michael B. Mazis

Institutions: Georgia State University, University of Michigan, American University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2910921184

FWCI: 1.643

Cites: 8

Cited by: 21

Related to: 10