Work

Okay, Google!: An empirical study on voice assistants on consumer engagement and loyalty

Year: 2019

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.21192

Author: Emi Moriuchi

Institution: Rochester Institute of Technology

Language: English

Topic: AI in Service Interactions

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Rochester Institute of Technology

OpenAlex ID: W2911095486

FWCI: 30.29

Cites: 67

Cited by: 333

Related to: 10