Work

Consuming together (versus separately) makes the heart grow fonder

Year: 2019

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-019-09479-7

Authors: Ximena Garcia-Rada, Lalin Anik, Dan Ariely

Institutions: Harvard University, University of Virginia, Duke University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2911262458

FWCI: 3.397

Cites: 38

Cited by: 28

Related to: 10