Work

Consumption

Year: 2004

Type: book-chapter

Source: Wiley eBooks

DOI: 10.1002/9780470996515.ch20

Authors: James Kneale, Claire Dwyer

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2911705267

FWCI: 2.248

Cites: 92

Cited by: 6

Related to: 10