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Impulse Buying: What Instills This Desire to Indulge? Internal Motivating Factors of Impulse Buying: A Qualitative Study in the Indian Context

Year: 2016

Type: article

Source: Journal of Business & Retail Management Research

Author: Supriya M. Kalla

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2911913607

FWCI:

Cites: 45

Cited by: 2

Related to: 10