Work

Industrial Marketing Management

Year: 2007

Type: editorial

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2007.06.002

Author: Peter J. LaPlaca

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2912114444

Cites:

Cited by: 12

Related to: 10