Work

Perceived CSR initiatives and intention to purchase game items

Year: 2019

Type: article

Source: Internet Research

DOI: 10.1108/intr-11-2017-0469

Authors: Joonheui Bae, Hyun-Hee Park, Dong-Mo Koo

Institution: Kyungpook National University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2912309288

FWCI: 4.593

Cites: 87

Cited by: 28

Related to: 10